Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried Marketing Manager opportunity focused on executing brand strategy and omni-channel marketing campaigns, with a hybrid work arrangement that includes a physical presence in the Charlotte Radiology office and flexible remote options.

Key responsibilities

• Lead the development and execution of local market strategies and omni-channel marketing campaigns to drive demand for outpatient imaging services
• Manage digital marketing initiatives, including SEO, SEM, content marketing, and social media, in collaboration with agency partners
• Utilize insights and analytics to evaluate customer experiences and optimize marketing performance across multiple channels

Required qualifications

• Bachelor's degree in Business, Marketing, or a relevant area
• 3-6 years of marketing or brand management experience, particularly in online strategy
• Experience with website analytics tools (e.g., Google Analytics) and content management systems (e.g., WordPress)
• Proficient in social media content development and scheduling tools (e.g., Hootsuite, Canva)
• Familiarity with Adobe Creative Suite and email marketing CRM platforms like Marketo