Marketing Manager

Job Summary

Creative and results-driven, the full-time remote Marketing Manager will lead demand generation efforts for MyALEXHealth, focusing on driving consumer traffic, managing social media strategy, and building partnerships within the Medicare ecosystem.

Key responsibilities

• Drive business-to-consumer traffic and engagement through innovative marketing strategies
• Own the social media strategy and create engaging content to foster community and generate leads
• Navigate complex Medicare regulations to ensure compliant marketing practices while maintaining brand authenticity

Required qualifications

• 5+ years of marketing experience, preferably in healthcare targeting a 60+ demographic
• Strong knowledge of Medicare products and regulations
• Proven track record in social media marketing, particularly with older adults
• Exceptional writing and communication skills
• Data-driven mindset with the ability to analyze performance and adjust strategies accordingly