Marketing Manager

Job Summary

To drive healthcare provider engagement through strategic marketing initiatives, the remote Marketing Manager will own the end-to-end marketing strategy and execution, utilizing multi-channel campaigns while analyzing performance data to optimize results.

Key responsibilities

• Develop and execute comprehensive marketing plans, including audience segmentation and budget allocation
• Analyze historical campaign performance to build predictive models and inform future marketing strategies
• Own the strategy and performance across all promotional channels, ensuring timely delivery of high-impact assets

Required qualifications

• 5+ years of experience in performance-driven marketing, particularly in digital products or educational programs
• Proven track record of managing primary performance KPIs and successfully executing multi-channel marketing campaigns
• Strong analytical skills with experience in building reports and interpreting performance data
• Familiarity with yield management concepts and budget scenario planning
• Exceptional organizational skills and attention to detail in planning and execution