Marketing Manager

Job Summary

Owning the full marketing funnel for the Supplemental Insurance Solutions line, the full-time hybrid Marketing Manager will drive sales from lead generation to conversion, executing campaigns across various channels and tracking performance metrics to refine strategies.

Key responsibilities

• Manage the complete funnel for supplemental insurance products, ensuring accountability for outcomes at each stage
• Plan and execute multi-channel marketing campaigns, maintaining close involvement throughout the process
• Analyze performance metrics to continuously improve marketing strategies and align lead intake with sales processes

Required qualifications

• 3-5 years of marketing experience with a strong understanding of lead conversion to revenue
• Proven ability to independently build and run marketing campaigns across various channels
• Experience in regulated sales environments, such as insurance or financial services, is preferred
• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent experience
• Intermediate skills in Microsoft Office applications