Marketing Manager Audience

Job Summary

A company is looking for a Marketing Manager, Audience (Lifestyle & Entertainment).

Key Responsibilities

• Lead the development of lifecycle journeys to grow digital subscribers and execute consumer revenue marketing campaigns
• Design and conduct A/B testing, analyzing newsletter metrics to optimize engagement and conversion rates
• Develop targeted marketing campaigns using user data to enhance email subscriber growth and support business initiatives

Required Qualifications

• Minimum of 3-5 years of experience with CRM and email marketing tools
• Knowledge of CDP platforms for audience segmentation and marketing
• Proficient in HTML and CSS for product building within CRM and CDP tools
• Strong analytical skills with experience using various analytics tools
• Understanding of digital marketing principles and marketing technology