Marketing Manager, CRM Operations

Job Summary

Experienced marketers will find a full-time remote opportunity as a Marketing Manager, CRM Operations, responsible for leading lifecycle program execution, developing advanced CRM solutions, and building complex campaigns to drive product adoption and engagement.

Key responsibilities

• Lead the strategy for lifecycle program execution across email, push, and in-app channels to enhance client engagement and retention
• Develop and execute complex CRM campaigns that guide clients to relevant products within the Kraken ecosystem
• Conduct data analysis to optimize campaign performance and manage operational plans effectively

Required qualifications

• 5+ years of experience in leading complex lifecycle/CRM programs from strategy to execution
• Extensive experience in building and executing CRM campaigns with multiple stakeholders
• Proficiency with campaign-building tools such as Braze
• Strong analytical skills using tools like Tableau, Looker, HEX, or Big Query
• In-depth knowledge of marketing automation/CRM systems and customer segmentation strategies