Marketing Manager - Customer Engagement

Job Summary

To support a global membership organization, the full-time Marketing Manager - Customer Engagement will develop and execute data-driven marketing strategies focused on membership growth and retention, working remotely during typical east coast business hours for a temporary period of at least three months starting in July.

Key responsibilities:

• Lead the development and execution of multi-channel marketing plans to drive event attendance, membership acquisition, and engagement
• Enhance the customer journey through targeted messaging and personalized campaigns
• Utilize analytics to optimize campaign performance and develop metrics for measuring marketing effectiveness

Required qualifications:

• Experience with marketing automation tools, preferably Hubspot
• Proficiency in project management tools like ClickUp, Trello, or Asana
• Strong background in content development for B2B, B2C, or B2G marketing
• Experience with digital advertising across platforms such as Google and LinkedIn
• BS or BA in Marketing or a related field is preferred