Marketing Manager, Demand Generation

Job Summary

A company is looking for a Marketing Manager, Demand Generation - North America.

Key Responsibilities

• Design and execute a multi-channel demand generation strategy for the North American mid-market segment
• Own lead generation, nurturing, and conversion in alignment with Sales and SDRs
• Analyze campaign performance and optimize conversion, efficiency, and ROI using data

Required Qualifications

• 5+ years of experience in B2B marketing, preferably in a SaaS environment
• Proven experience in demand generation or revenue-focused roles with ownership of pipeline targets
• Deep knowledge of the US market and effective channels for reaching buyers
• Hands-on experience with various demand generation tactics including paid acquisition and digital campaigns
• Self-starter with a strong sense of ownership and a data-driven mindset