Marketing Manager for B2B2C Campaigns

Job Summary

To support the execution of B2B2C and B2B marketing campaigns, the full-time Marketing Manager for B2B2C Campaigns will build and execute marketing initiatives for HSA Store, focusing on campaign messaging, email marketing, and partner-facing assets while working remotely within the United States.

Key Responsibilities:

• Create and execute marketing campaigns for HSA Store that engage consumers through partner channels
• Develop marketing assets including email campaigns, landing pages, and digital content for both B2B2C and partner initiatives
• Track campaign performance, analyze results, and identify opportunities for improvement in collaboration with analytics and marketing teams

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 3 to 5 years of experience executing integrated marketing campaigns, preferably in ecommerce or digital marketing
• Experience developing marketing assets such as email campaigns and landing pages
• Strong understanding of digital marketing and campaign execution
• Proficiency with marketing automation tools and analytics platforms