Marketing Manager, Go-to-Market

Job Summary

A company is looking for a Marketing Manager, Go-to-Market (GTM).

Key Responsibilities

• Own the GTM strategy for the Owner, Developer, and General Contractor segment, identifying growth opportunities
• Develop persona-driven messaging and a differentiated narrative to enhance market presence
• Lead product launches and execute integrated marketing campaigns to drive awareness and engagement

Required Qualifications

• 5+ years of experience in B2B SaaS marketing, preferably in product marketing or go-to-market roles
• Strong strategic thinking and storytelling skills
• Ability to work cross-functionally and influence without authority
• Experience in fast-paced or evolving product environments
• Bonus: Familiarity with construction, real estate, fintech, or industrial software