Marketing Manager, Go-To-Market

Job Summary

Owning launch strategy and execution, the full-time Marketing Manager, Go-To-Market will lead partner marketing initiatives for new partner launches, ensuring effective co-branded card marketing while working in a hybrid environment.

Key Responsibilities

• Define and execute launch strategies and multi-channel marketing plans for new partner launches
• Manage launch timelines and cross-functional execution, ensuring alignment across all teams involved
• Develop and implement co-marketing programs with partners, utilizing performance data to optimize effectiveness

Required Qualifications

• Proven experience in executing co-marketing or partner marketing programs with measurable results
• Strong understanding of go-to-market strategies and multi-channel marketing execution
• Experience managing launch timelines and cross-functional collaboration
• Ability to handle multiple partner relationships and workstreams simultaneously
• Data-informed approach to evaluating and optimizing campaign performance