Marketing Manager, K-12

Job Summary

To support a dynamic marketing team, the remote Marketing Manager, K-12 will develop compelling market-facing stories and campaigns while collaborating with leadership and cross-functional teams to enhance product positioning and go-to-market strategies.

Key responsibilities

• Develop and execute marketing strategies and campaigns for K-12 products, focusing on positioning and messaging
• Create and manage content for product launches, sales enablement, and integrated marketing initiatives
• Collaborate with Product, Sales, and Customer Success teams to align marketing efforts with business objectives

Required qualifications

• 5+ years of K-12 marketing experience with a focus on content development and product marketing
• Proven experience in positioning, messaging, and go-to-market planning for educational products
• Strong writing, editing, and storytelling skills, supported by a diverse portfolio
• Familiarity with marketing platforms such as HubSpot for campaign management and measurement
• Excellent project management skills with the ability to leverage data and insights for decision-making