Marketing Manager - Lifecycle

Job Summary

A company is looking for a Marketing Manager - Lifecycle focused on Margin Trading.

Key Responsibilities

• Lead lifecycle programs using email, push, and in-app communications to enhance client engagement and loyalty
• Shape and execute the lifecycle strategy for Margin trading, ensuring accountability for revenue growth metrics
• Build and execute CRM campaigns to guide clients to relevant products and analyze campaign results for optimization

Required Qualifications

• 5+ years of experience in developing and executing complex lifecycle/CRM programs
• Extensive experience with CRM campaign execution involving multiple stakeholders
• Proficiency in analytic tools such as Tableau, Looker, and Big Query
• In-depth knowledge of marketing automation/CRM systems
• Experience in customer segmentation strategies across multiple channels