Marketing Manager, New Channels

Job Summary

To drive incremental new customer and monthly active user growth, the full-time remote Marketing Manager, New Channels will manage the strategy and execution of DoorDash's new channels portfolio, including the Influencer & Affiliate program, while collaborating with cross-functional teams and overseeing a substantial marketing budget.

Key responsibilities

• Own the strategy and roadmap for testing and scaling new marketing channels to enhance customer acquisition
• Lead the development and execution of the Influencer & Affiliate program, including creator recruitment and content strategy
• Collaborate with Engineering, MarTech, and Analytics to establish measurement and attribution infrastructure across new channel initiatives

Required qualifications

• Bachelor's degree or higher; MBA is a plus
• 5+ years of experience in performance, growth, or lifecycle marketing with a proven track record in scaling new marketing channels
• Experience in leading cross-functional projects involving Product, CRM, paid media, and analytics teams
• Ability to synthesize data for decision-making in environments with imperfect attribution
• Creative and entrepreneurial mindset with experience in building 0-to-1 programs