Marketing Manager, Paid Search

Job Summary

A company is looking for a Marketing Manager, Paid Search.

Key Responsibilities

• Own and manage global Paid Search, Display, and Video programs across Google Ads and Microsoft Ads
• Develop and implement advanced bidding, targeting, and keyword strategies to optimize cost and increase ROI
• Conduct campaign setups, daily optimizations, A/B testing, and performance reporting

Required Qualifications

• Proven expertise in SaaS, PLG, and eCommerce environments, with experience in B2B and B2C customer acquisition
• Deep knowledge of Google and Microsoft Ads platforms, including performance forecasting and bid algorithms
• Experience managing seven-figure paid media budgets
• Familiarity with conversion rate optimization methodologies
• Analytical mindset with fluency in performance metrics and funnel KPIs