Marketing Manager, Paid Social

Job Summary

A company is looking for a Marketing Manager - Paid Social.

Key Responsibilities

• Own and scale the paid social program across Meta and emerging platforms, ensuring alignment with key performance goals
• Develop and manage structured testing roadmaps to optimize campaign performance
• Deliver performance reporting and communicate insights effectively to stakeholders

Required Qualifications

• 2-4 years of experience managing paid social campaigns, preferably in a direct-to-consumer or subscription brand
• Proficiency in Meta Ads Manager and familiarity with efficiency metrics such as CAC and ROAS
• Analytical mindset with experience in performance data interpretation and A/B testing
• Experience with dynamic product ads and retargeting programs is a plus
• Ability to work cross-functionally with creative and analytics teams