Marketing Manager, Performance Insights

Job Summary

To enhance marketing performance reporting, the full-time Marketing Manager, Performance Insights will lead the synthesis of data into executive narratives, manage key reporting assets, and collaborate with various teams to drive informed investment decisions in a hybrid work environment.

Key responsibilities

• Lead marketing performance reporting for prospect channels, connecting demand indicators through conversion performance and business outcomes
• Synthesize channel inputs into executive-ready narratives for senior leadership, including mid-month and end-of-month commentary
• Create consistency and governance across metrics and reporting cadences to improve decision velocity

Required qualifications

• Experience in performance marketing and reporting
• Strong ability to translate complex data into clear narratives for executive audiences
• Proficiency in building and evolving reporting assets and dashboards
• Experience collaborating with finance, analytics, and marketing strategy teams
• Knowledge of consumer sentiment analysis and competitive intelligence