Marketing Operations Analyst

Job Summary

A company is looking for a Marketing Operations Analyst to join their Marketing team.

Key Responsibilities

• Administer Marketo and Salesforce, including campaign setup and user support
• Audit and optimize the Marketo-Salesforce integration for better data flow and attribution accuracy
• Build and enhance lead lifecycle programs and maintain campaign tracking frameworks

Required Qualifications

• 3+ years of experience with Salesforce and Marketo or comparable marketing automation platforms
• Proven experience in streamlining workflows and cleaning CRM data
• Strong understanding of marketing-to-sales funnel mechanics and campaign attribution
• Experience building reports and dashboards in Salesforce
• Bachelor's degree or equivalent practical experience