Marketing Operations Analyst

Job Summary

A company is looking for a Marketing Operations Analyst (LATAM).

Key Responsibilities

• Design and implement multi-touch attribution models across Marketo and Salesforce
• Build automated deduplication workflows and maintain data quality management
• Diagnose and fix Marketo-to-Salesforce sync issues and monitor sync error logs

Required Qualifications

• Experience with Marketo and Salesforce integration
• Proficiency in automation tools like Zapier or similar
• Knowledge of data management and analytics tools
• Preferred certifications include Marketo Certified Expert (MCE) and Salesforce Administrator
• Experience with AI tools for lead enrichment and predictive scoring