Marketing Operations Analyst

Job Summary

Experienced in data management and marketing automation, the part-time Marketing Operations Analyst will design and implement multi-touch attribution models, manage data quality and deduplication processes, and optimize Marketo-Salesforce syncs in a remote capacity.

Key responsibilities

• Design and implement multi-touch attribution models across Marketo and Salesforce
• Build automated workflows for data deduplication and ongoing data hygiene campaigns
• Diagnose and resolve Marketo-to-Salesforce sync issues to prevent duplicate records

Required qualifications

• Proven experience with Marketo and Salesforce integration
• Strong understanding of multi-touch attribution models and data management
• Experience in building automated workflows and data hygiene processes
• Familiarity with AI tools for lead enrichment and predictive scoring
• Marketo Certified Expert (MCE) or Salesforce Administrator certification preferred