Marketing Operations Analyst

Job Summary

Owning the full marketing operations and analytics stack, the contracted to full-time Marketing Operations Analyst will manage conversion tracking, HubSpot workflows, and lead lifecycle management while working remotely to support revenue processes and analytics.

Key responsibilities

• Set up and maintain conversion tracking across various platforms while analyzing website traffic and campaign ROI
• Manage HubSpot lead routing, workflows, and automation to improve lead enrichment and validation pipelines
• Configure A/B tests and analyze traffic anomalies while maintaining and improving marketing attribution models

Required qualifications

• 2+ years in marketing analytics, marketing operations, or a RevOps-adjacent role
• Strong proficiency in HubSpot, including workflows and automation
• Hands-on experience with GA4, Google Tag Manager, and conversion tracking
• Solid understanding of the B2B SaaS lead lifecycle
• Working knowledge of SEO fundamentals and A/B testing tools