Marketing Operations Lead

Job Summary

A company is looking for a Marketing Operations Lead (Platform Operations).

Key Responsibilities

• Own and optimize marketing tech stack integrations to ensure efficient data flow across platforms
• Streamline lead management processes in collaboration with RevOps to enhance funnel optimization
• Build and refine lead scoring models to improve qualification accuracy and manage lifecycle stages for better conversion rates

Required Qualifications

• 3-5+ years of experience in Marketing Operations, focusing on data pipelines and tech stack management
• Deep understanding of marketing automation tools, specifically Marketo, and CRM systems like Salesforce
• Familiarity with tools such as LeanData, Chilipiper, and Outreach
• Experience in managing complex processes and building operational efficiencies from the ground up
• Motivated by making an impact in accessible mental healthcare