Marketing Operations Lead

Job Summary

Owning the Marketing Operations roadmap, the full-time remote Marketing Operations Lead will manage systems, workflows, analytics, and automation frameworks to ensure effective campaign execution and measurable business outcomes for various programs.

Key Responsibilities

• Own the Marketing Operations roadmap and define governance for campaign setup and tracking
• Build and maintain reporting that connects marketing activity to outcomes and develop dashboards for performance insights
• Manage the marketing automation platform (Marketo) and design scalable automation programs for lead generation and lifecycle optimization

Required Qualifications

• 6+ years of experience in marketing operations, lifecycle marketing, or analytics
• Marketo Certified Expert (MCE) with hands-on Marketo administration experience
• Experience with CRM platforms, specifically MS Dynamics 365 or similar
• Strong analytics and data fluency, including funnel analysis and KPI development
• Proven lead-management optimization experience, including scoring and routing