Marketing Operations Manager

Job Summary

A company is looking for a Marketing Operations Manager to oversee marketing automation and execute campaigns to achieve business goals.

Key Responsibilities

• Develop and implement efficient marketing operations and procedures
• Create audience segmentation strategies to optimize campaign performance
• Manage Marketo campaigns and train the organization on marketing automation best practices

Required Qualifications

• 5+ years of experience in marketing
• 3+ years of experience in email marketing or marketing operations
• Experience with marketing automation systems (Marketo preferred)
• Experience connecting marketing automation data to CRM systems (Salesforce preferred)
• Experience with HTML emails and web design is preferred