Marketing Operations Manager

Job Summary

A company is looking for a Marketing Operations Manager to oversee automation, reporting, and lead management in marketing.

Key Responsibilities

• Manage marketing automation systems and CRM integrations, ensuring data hygiene and segmentation
• Develop lead scoring and nurture workflows to enhance conversion rates
• Create dashboards for reporting on lead flow, campaign performance, and ROI

Required Qualifications

• 4-8 years of experience in Marketing Ops or RevOps, preferably in B2B SaaS/tech
• Hands-on knowledge of HubSpot or Marketo and CRM systems
• Experience in building dashboards and analyzing funnel data
• Familiarity with lead scoring and UTM tracking
• Ability to manage marketing campaigns and analyze performance metrics