Marketing Operations Manager

Job Summary

A company is looking for a Senior Manager, Marketing Operations & Analytics.

Key Responsibilities

• Own and optimize the marketing funnel and lead management processes across HubSpot and Salesforce
• Oversee the digital buyer journey and collaborate on digital touchpoint optimization
• Define digital marketing KPIs and build reporting dashboards for insights into engagement and ROI

Required Qualifications

• Bachelor's degree preferred with 5+ years of experience in marketing operations or digital analytics
• Proven experience with HubSpot and Salesforce is required
• Hands-on expertise with GA4, Google Tag Manager, and Looker Studio (or Power BI/Tableau)
• Strong understanding of data flow, lead lifecycle management, and marketing attribution models
• Experience in building complex marketing automation workflows and CRM integrations