Marketing Operations Manager

Job Summary

A company is looking for a Marketing Operations Manager to support marketing efforts related to product adoption and customer growth.

Key Responsibilities

• Manage account-based nurturing operations and optimize workflows
• Execute marketing campaigns and maintain quality across various marketing platforms
• Analyze reports to measure the effectiveness of marketing programs and improve integrations

Required Qualifications

• 5+ years of marketing operations experience and a Bachelor's degree in a business or technical field
• Advanced skills in MCE, Pardot, Salesforce, and other marketing technologies
• Experience with lead-to-account matching and database governance
• Proven success in building comprehensive lifecycle nurture programs
• Knowledge of account-based marketing best practices and relevant regulations