Marketing Operations Manager

Job Summary

A company is looking for a Marketing Operations Manager to oversee lifecycle email programs and HubSpot administration.

Key Responsibilities

• Build and optimize lifecycle email programs, managing entry/exit criteria and segmentation
• Serve as the primary HubSpot administrator, handling platform configuration and user management
• Track and analyze lifecycle and campaign performance to identify improvement opportunities

Required Qualifications

• Hands-on experience with HubSpot, particularly in lifecycle email and automation
• Fluency in email marketing best practices including segmentation and deliverability
• Experience in building lead scoring and grading models
• Familiarity with regional consent frameworks such as GDPR and CAN-SPAM
• Analytical mindset with the ability to build reports and interpret performance data