Marketing Operations Manager

Job Summary

A company is looking for a Marketing Operations Manager.

Key Responsibilities

• Execute end-to-end marketing campaigns in Marketo, including email programs and webinars
• Manage campaign setup, QA, and deployment to ensure accuracy and timeliness
• Maintain and optimize lead lifecycle processes, including lead routing and scoring

Required Qualifications

• In-depth knowledge of building and managing campaigns in Marketo and Salesforce
• Minimum of 4 years of hands-on experience in Marketo
• Experience executing marketing campaigns and managing lead lifecycles
• Familiarity with lead scoring models and marketing automation best practices
• Ability to troubleshoot system issues and understand data flow between platforms