Marketing Operations Manager

Job Summary

Marketing Operations Manager is a full-time role responsible for overseeing the marketing technology stack, managing integrations and data hygiene, and collaborating with various teams to enhance marketing operations.

Key Responsibilities

• Administer Marketo, including integrations, lifecycle management, and database oversight
• Manage Demandbase and LeanData, ensuring effective audience logic and routing
• Maintain and improve integration layers across various marketing tools and evaluate new technologies

Required Qualifications

• 5+ years of hands-on experience with Marketo
• Strong proficiency in Salesforce and understanding of data synchronization
• Experience supporting B2B campaign teams and business development functions
• Practical knowledge of AI applications in marketing operations
• Strong analytical skills with the ability to assess data metrics and integrity