Marketing Operations Manager

Job Summary

To support a growing marketing team, the full-time Marketing Operations Manager will execute and optimize marketing systems, manage campaigns in Marketo, and collaborate with cross-functional stakeholders to drive pipeline growth in a remote environment.

Key responsibilities

• Build, QA, and launch Marketo programs for various campaign types, ensuring operational standards and campaign health
• Manage database hygiene initiatives and audience segmentation while supporting compliance with email regulations
• Document processes and identify opportunities for automation and workflow improvements to enhance marketing operations

Required qualifications

• 3-5+ years of experience in Marketing Operations or Marketing Automation, preferably in B2B SaaS
• 3+ years of hands-on experience with Marketo, including program builds and operational management
• Strong knowledge of Salesforce CRM and troubleshooting Marketo-Salesforce sync issues
• Experience with audience segmentation and lead lifecycle management concepts
• Familiarity with email compliance regulations such as GDPR and CAN-SPAM