Marketing Operations Manager

Job Summary

Working remotely in a full-time capacity, the Marketing Operations Manager will manage the marketing tech stack, oversee data governance and lead lifecycle management, and implement AI-driven operational efficiencies to support revenue generation teams.

Key responsibilities

• Serve as the day-to-day administrator for the core marketing tech stack, ensuring seamless integration and data flow between platforms
• Build and maintain end-to-end lead lifecycle workflows, conducting regular database health audits and managing data privacy compliance
• Identify and implement AI-powered tools to enhance campaign execution and reporting, while acting as the technical subject matter expert for cross-functional teams

Required qualifications

• 5+ years of experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment
• Strong proficiency with Pardot, Salesforce CRM, Google Analytics 4, and other relevant marketing technologies
• Proven experience managing lead scoring, grading, and data hygiene frameworks
• Familiarity with building and implementing AI-driven marketing workflows
• Preferred certifications include Salesforce Certified Marketing Cloud Account Engagement Specialist and Google Analytics 4 Certification