Marketing Operations Manager

Job Summary

To enhance marketing infrastructure and automation strategies, the full-time Marketing Operations Manager will oversee the MarTech stack, manage digital demand generation, and collaborate across teams to optimize campaign performance in a remote environment.

Key responsibilities

• Own the administration and optimization of marketing platforms, including HubSpot and its integration with CRM systems
• Execute and optimize email marketing campaigns and account-based marketing programs to drive engagement and pipeline growth
• Build and maintain reporting dashboards to measure campaign performance and provide actionable insights to leadership

Required qualifications

• 3+ years of marketing operations experience, specifically in B2B environments with complex sales cycles
• HubSpot certification and expertise in marketing automation and CRM integrations
• Experience with paid digital marketing programs and certifications in Google Ads and LinkedIn Ads preferred
• Hands-on experience with WordPress site optimization and conversion rate testing
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred