Marketing Operations Manager

Job Summary

To support a growing marketing team, the full-time remote Marketing Operations Manager will manage programs and systems utilizing Marketo and Salesforce to generate inbound lead traffic and optimize marketing strategies.

Key responsibilities

• Collaborate with marketing and technical teams to provide data-driven solutions and manage lead quality, scoring, and routing in Marketo
• Maintain data health and quality while reviewing program requirements and optimizing email marketing campaigns
• Monitor key performance metrics and create visualizations for stakeholders to highlight data findings and implications

Required qualifications

• 3-5 years of experience with Marketo and 2-3 years with Salesforce
• Strong program and project management skills in a fast-paced, matrixed environment
• Hands-on experience with dashboard reporting and creating presentations for executive review
• Self-motivated with a passion for marketing automation and continuous learning
• Experience in lead management and nurturing is a plus