Marketing Operations Manager
Job Summary
Bringing strong operational instincts and technical expertise, the full-time remote Marketing Operations Manager will oversee day-to-day marketing systems, processes, and workflows, ensuring efficient data management and the effective execution of marketing programs.
Key Responsibilities
- Administer core marketing platforms, including Pardot, Google Analytics 4, and ZoomInfo, ensuring proper configuration and maintenance
- Implement and manage automation rules, lead scoring, and data hygiene frameworks across marketing systems
- Identify and operationalize AI-powered workflows to enhance marketing efficiency and output
Required Qualifications
- 5+ years of experience in Marketing Operations, Revenue Operations, or Demand Generation in a B2B environment
- Proficiency with Pardot, Salesforce CRM, Google Analytics 4, and data enrichment tools like ZoomInfo
- Experience managing lead scoring, grading, and data hygiene frameworks
- Familiarity with building and implementing AI-driven marketing workflows
- Certifications such as Salesforce Certified Marketing Cloud Account Engagement Specialist or Google Analytics 4 Certification are preferred
Complete Job Description
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