Marketing Operations Manager

Job Summary

Seeking a Marketing Operations & Digital Manager, this full-time hybrid role will manage email marketing campaigns, website optimization, and marketing analytics to enhance the operational foundation of the Marketing team.

Key Responsibilities

• Lead the management and execution of email marketing campaigns, including audience segmentation and performance tracking
• Oversee the day-to-day maintenance and optimization of the company website, utilizing analytics to improve user experience and conversion rates
• Develop and maintain marketing dashboards to track key performance metrics and provide actionable insights to the team and leadership

Required Qualifications

• 4-7 years of experience in digital marketing, marketing operations, or demand generation
• Strong experience with email marketing and marketing automation platforms
• Experience managing websites and using website analytics for optimization
• Proficiency in CRM systems and understanding of marketing data flow
• Ability to build marketing dashboards and report on leads, MQLs, and campaign performance