Marketing Operations Manager

Job Summary

Experienced in the payments industry, the full-time remote Marketing Operations & Data Manager will drive marketing analytics, oversee event marketing performance, and manage the marketing tech stack to enhance execution and outcomes across the company's digital presence.

Key Responsibilities

• Build and maintain marketing analytics dashboards to track key performance metrics and campaign effectiveness
• Establish a measurement framework for event marketing, analyzing ROI and pipeline generated from conferences
• Oversee the selection and integration of marketing tools, ensuring effective CRM and marketing automation platform management

Required Qualifications

• Experience working at a payments orchestrator, PSP, network, acquirer, or PayFac
• Strong data and analytics skills, with proficiency in tools like Semrush, Google Analytics, and HubSpot
• Proven SEO and AIO experience in a B2B context, including keyword strategy and technical SEO audits
• Familiarity with marketing automation platforms and multi-touch attribution modeling
• Project management skills with the ability to manage multiple workstreams and meet deadlines