Marketing Operations Manager

Job Summary

Managing marketing technology and processes, the fully remote Marketing Operations Manager will oversee HubSpot administration, email marketing operations, and audience segmentation while optimizing campaign workflows and data integration with Salesforce.

Key responsibilities:

• Own the administration and optimization of HubSpot, ensuring effective integration with Salesforce and other marketing platforms
• Manage end-to-end email marketing operations, including campaign builds, testing, and ongoing optimization
• Develop marketing automation and lifecycle journeys to support customer acquisition, engagement, and retention across various programs

Required qualifications:

• 5+ years of experience in marketing operations, marketing automation, or related fields
• Significant hands-on experience with HubSpot; Salesforce experience preferred
• Demonstrated ability to develop and execute email campaigns and automated workflows
• Strong understanding of CRM and marketing automation integrations and data governance
• Experience in managing marketing data quality and audience segmentation