Marketing Operations Manager
Job Summary
Owning and scaling the systems behind the marketing to sales pipeline, the full-time remote Marketing Operations Manager will manage lead lifecycle processes, ensure data quality, and optimize engagement operations while collaborating across teams to enhance sales efficiency.
Key responsibilities
- Optimize lead, contact, and account lifecycle processes in Salesforce, including MQL/SAL/SQL disposition logic
- Lead initiatives for data quality and enrichment across marketing tools, managing workflows with Clay and ZoomInfo
- Oversee conversational marketing operations, including chat routing and meeting booking workflows, to enhance buyer engagement
Required qualifications
- 5+ years of experience in Marketing Operations or Revenue Operations within a B2B SaaS or technology organization
- Deep hands-on expertise with Salesforce and Marketo
- Experience in building lead routing frameworks and scoring models
- Strong understanding of lead lifecycle management and funnel operations
- Demonstrated experience using AI tools to optimize marketing workflows
Complete Job Description
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