Marketing Operations Principal

Job Summary

A company is looking for a Marketing Operations, Principal to optimize and scale its marketing engine.

Key Responsibilities

• Oversee the marketing tech stack and ensure seamless integration and functionality
• Collaborate with various teams to enhance campaign efficiency, tracking, and conversion rates
• Manage data collection for marketing KPIs and oversee budget and resource allocation

Required Qualifications

• 7+ years of experience in marketing operations or demand generation at a SaaS company
• Proven expertise in marketing automation and analytics tools
• Strong analytical skills with the ability to interpret complex data
• Experience with lead scoring and revenue attribution modeling
• Deep understanding of B2C and B2B SaaS go-to-market strategies