Marketing Operations Program Manager

Job Summary

Working remotely in a full-time capacity, the Marketing Operations and Analytics Program Manager will own the analysis that informs marketing program strategies, measure performance, and optimize workflows to drive growth.

Key responsibilities

• Build, launch, and measure marketing campaigns across automation and CRM systems, ensuring effective tracking and reporting
• Develop and maintain measurement plans with benchmarks and goals for marketing programs and campaigns
• Monitor marketing performance and attribution, providing insights and recommendations for continuous optimization across the funnel

Required qualifications

• 5+ years of B2B tech marketing experience with advanced knowledge of Hubspot, Google Analytics, and Salesforce
• Strong analytical skills with experience in web analytics, CRM tools, SQL, and Google Sheets/Excel
• Proven experience leveraging AI tools and machine learning for workflow automation and lead optimization
• Understanding of lead scoring, nurturing, segmentation, and customer management practices
• Experience with marketing automation platforms and managing data infrastructure for accurate reporting