Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to support their marketing team through CRM operations and campaign management.

Key Responsibilities

• Execute and deploy email campaigns using Salesforce and ensure accurate communication
• Manage and segment contact lists within Salesforce for effective targeting
• Generate and maintain marketing reports to track performance metrics and provide insights

Required Qualifications

• Experience with email marketing and automation platforms (e.g., Salesforce Marketing Cloud)
• Knowledge of A/B testing and optimization strategies
• Familiarity with lead generation and funnel strategy
• Proficiency in Salesforce and CRM management
• Basic technical skills in HTML/CSS and spreadsheet functions