Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to manage and optimize its marketing technology stack, focusing on HubSpot and CRM systems.

Key Responsibilities

• Monitor and maintain CRM data integrity, including updating records and managing opt-outs
• Develop and maintain segmented marketing lists for campaigns, ensuring they are accurate and tailored
• Recommend and implement automated workflows for marketing tasks and create actionable reports and dashboards

Required Qualifications

• 3+ years of hands-on experience with HubSpot, including CRM management and marketing automation
• Proven track record of maintaining CRM data integrity and managing contact segmentation strategies
• Experience in designing and optimizing automated email workflows for multi-touch campaigns
• Strong project management and organizational skills to handle multiple operational priorities
• Ability to work core hours aligned to the U.S. Eastern time zone