Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to support the execution and optimization of marketing systems and processes.

Key Responsibilities

• Build and optimize workflows in HubSpot for lifecycle campaigns and data hygiene
• Maintain data cleanliness in HubSpot, ensuring proper segmentation and lead management
• Support campaign execution by creating emails, setting up A/B tests, and tracking performance metrics

Required Qualifications

• 2-3 years of experience in Marketing Ops, Lifecycle Marketing, or Revenue Ops with HubSpot or a similar CRM
• Strong understanding of marketing automation, lifecycle workflows, and email marketing best practices
• Experience working with marketing data and metrics, including report generation and data maintenance
• Familiarity with managing HubSpot integrations and troubleshooting across platforms
• Experience with data visualization and reporting tools like HubSpot reports, Amplitude, or Tableau