Marketing Operations Specialist

Job Summary

A company is looking for a Brand Operations Specialist.

Key Responsibilities

• Build, test, optimize, and execute marketing campaign requests across various business verticals
• Implement marketing automation paths and manage lead management processes to ensure effective attribution and reporting
• Set and interpret campaign metrics, translating data into actionable insights for the team

Required Qualifications

• Strong experience in marketing operations or a similar role
• Advanced proficiency in Marketo with experience in campaign execution and audience segmentation
• Knowledge of database architecture and advanced Excel skills
• Working knowledge of Salesforce as an integrated CRM platform
• Familiarity with email compliance regulations such as CAN-SPAM and GDPR