Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist (Braze) to support CRM campaign execution for an eCommerce platform.

Key Responsibilities

• Build and implement CRM lifecycle campaigns in Braze, utilizing Liquid code for dynamic personalization
• Convert email designs from Figma into production-ready HTML, ensuring responsive design
• Collaborate with data teams to integrate user behavior data into Braze for targeted campaigns

Required Qualifications

• Proven experience with Braze or similar CRM platforms
• Strong knowledge of HTML and Liquid logic for email development
• Experience in integrating customer data for targeting and segmentation
• Familiarity with Figma for translating designs into HTML emails
• Experience with A/B testing in marketing automation platforms