Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist - Segmentation.

Key Responsibilities

• Maintain data hygiene for marketing leads, including list hygiene and managing complex contact databases
• Build and refine audience segments and lead uploads for accurate targeting across campaigns
• Analyze and optimize marketing and sales contacts, identifying gaps and opportunities for improvement

Required Qualifications

• Experience in the Biotech or Healthcare industry is strongly preferred
• Bachelor's degree in Business, Marketing, Analytics, or a related field or equivalent experience
• Advanced proficiency in Microsoft Excel and familiarity with Marketing Automation platforms
• Strong analytical skills with the ability to troubleshoot data issues
• Highly organized and process-oriented with strong prioritization skills