Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to ensure the efficiency and effectiveness of their marketing engine through process automation and data management.

Key Responsibilities

• Administer and optimize HubSpot Marketing Hub and its integration with Salesforce CRM
• Maintain database integrity and conduct analysis for compliance with data regulations
• Develop dashboards and reports to measure marketing performance and support demand generation campaigns

Required Qualifications

• 2-4 years of experience in marketing operations, demand generation, or revenue operations
• Hands-on experience with HubSpot and Salesforce CRM
• Strong understanding of lead lifecycle management and campaign attribution
• Proficiency in Excel or Google Sheets; familiarity with BI tools is a plus
• Experience with workflow automation tools and database management preferred