Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to manage CRM integrations and optimize marketing workflows.

Key Responsibilities

• Serve as the CRM integration subject matter expert and optimize integrations between various platforms
• Oversee the development of automated workflows for lead management and ensure alignment with marketing objectives
• Act as a strategic consultant for cross-functional teams and promote operational efficiency and data quality

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Technology, Statistics, or a related field
• 2+ years of experience in building and deploying marketing campaigns
• Familiarity with HubSpot, Salesforce, and other marketing technologies
• Data-driven mindset with experience in BI and spreadsheet tools
• Self-driven with a strong desire to learn and adapt to new technologies