Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Specialist to support demand generation and nurture programs.

Key Responsibilities

• Build, QA, and launch Marketo programs for various campaign types
• Manage program statuses and member data for accurate tracking and reporting
• Monitor program performance and optimize audience segments for targeted communications

Required Qualifications

• 2+ years of experience in Marketing Operations or a similar role
• Proficiency in Marketo and working knowledge of Salesforce CRM
• Strong understanding of email marketing best practices and compliance
• Experience in building and managing audience segments and smart lists
• Ability to manage multiple projects and meet deadlines in a fast-paced environment